Content marketing! The most popular and one of the effective digital marketing strategies that will help you to reach and engage more quality leads and customers. Content marketing is the best way of driving sales by giving your customers what they are actively searching for and for that you can use different tools.
Content Marketing has other advantages also like, increase conversion rates, more traffic, build brand awareness, customer education, improved SEO, etc.
If you are looking to achieve all these benefits for your website, then you must have the proper content marketing strategy. To execute your plan successfully, we have listed the top tools for content marketing here.
You can use these tools for different purposes, from content ideation to product promotion, optimization, sales, and more.
Let’s have a look!
1. Google Alerts
Google Alerts is the most popular service that helps you to get alert notifications about your interested topics. It allows to monitor and respond to the topics that are relevant to your organization. You can track online brand mentions by simply setting up by an alert for your brand name, for the title of a resource, for important keywords. You can get alerts in real-time, daily, or weekly.
2. Open Site Explorer
Open Site Explorer is the tool developed by MOZ to track the backlinks that are leading to your website. It is the must tool for off page optimization. The tool helps you to create strong backlinks that are connecting your site and help you to increase the number of relevant links. You can also view your competitor’s backlinks from here that can help you to generate more backlinks for your website also. Ultimately, the Open Site Explorer tool helps to maximize the number of potential conversions on your site.
Mailchimp is the email marketing service helps you to design newsletters for your organization. It is the most popular service that allows you to send 12,000 emails per month up to 2000 subscribers. It allows doing email subject line testing and marketing automation. You can create a signup form with it and also share it via URL, Twitter, Facebook, and QR code. Mailchimp is an approved bulk mailer with great delivery options.
Social media is the must-have activity for any business. A proper social media planning can get you success in your business quickly. But what if you can’t manage your time for posting on different social media platforms? Buffer is the perfect solution for it. You can use it to schedule your posts on different platforms like Twitter, Facebook, LinkedIn, and Instagram. Just set and update the schedule post into each account you manage in Buffer. You can see the details analytics of your post too.
BuzzSumo is a very useful tool for finding mostly shared content from your website. It will help you to find what trending on social and who was sharing them. You can get the backlinks from this tool too. You can get the shared count of your content from various social media platforms like Facebook, Reddit, Twitter, and Pinterest. It will allow you to Track trending content over different periods. You can evaluate the current topics that are getting viral from your website. It all analysis of data and trends to create high-performing content for your website.
6. Answer the Public
Answer the Public is a well-known tool for keyword analysis. It will visualize search questions and suggested auto-complete searches. It will help you to get the exact idea about what people are asking. You have to write the keyword phrase and choose your country then, you’ll see a list of all the questions people are asking. It will help you to optimize organic traffic and landing page conversions. You can look at each category in the results and select the ideas that you think will be most interesting to your audience.
7. CoSchedule’s Headline Analyzer
A meaningful headline can lead your website visitors to read your article. CoSchedule’s Headline Analyzer is the tool that can help you to create a meaningful headline. It will provide you with a visual representation of where your headline works and not works and why. The tool looks at the structure, grammar, and readability. You can get a detailed analysis of the headline based on common words, uncommon words, emotional words, and power words.
8. Hubspot’s Blog Ideas Generator
If you are looking for a catchy headline for your blog, then the Hubspot’s Blog Ideas Generator must be the first choice of yours. A good topic helps you to impact both search rank position and on-site conversions. It is a very easy tool. You have to add a noun related to your blog, and you will get the 5 topics ideas to use.
9. Google AdWords
Google AdWords is an online advertising program powered by Google.
It allows you to create online ads to reach audiences that are interested in the products and services you offer. It will help you to generate brand awareness and earn more conversions. The program works on runs on pay-per-click (PPC) advertising. You have to pay for every click that you will get by your ad visitor. It provides the best way to get your content placed in Google search results. You can promote your content on websites, within apps, and in Gmail also.
MozBar is the freely available browser extension, helps you to SEO purposes. You have to just add to your browser, and you can see the Page Authority (PA), Domain Authority (DA), Spam Score, on-page elements, etc. metrics on every page you opened. It also integrates into Search Engine Results Pages(SERP’s). The Pro version provides more features like Keyword Difficulty, Page Optimization, and many other metrics. Also, It helps to get the optimization score for the keyword and the page.
Scoop.it a tool that helps you to create a topic page for an area of interest. After creating the page, you can add your blogs and sites, RSS feeds, searches, and more. It is a partially content curation tool and partially social network. It allows adding content into your page in three ways like, via suggestions provided by Scoop.it, by “re-scooping” content from others, directly “scooping” a link by entering its URL, or using the Scoop.it bookmarklet. You can connect your social media networks too. It helps to create a one-stop environment for learning, sharing and connecting.
12. Blog Designer
Last but not least: Blog Designer WordPress Plugin. It is the best tool that helps you to present your content attractively. Every blog has a traditional blog design that can make your users bored. If you catch the attention of your website visitors, then Blog Designer is the ultimate solution for you. It provides 50 different blog designs for decorating your blog. All you have to do it just choose your favorite design and click on apply. Also, you can get the support of a single post design.
The blog designer is fully compatible with any WordPress theme. So, don’t worry about your favorite theme design.
Now you have an immense list of tools for content marketing that will work as a magic for your content marketing strategy.
Use them effectively & it will help you get the job done faster and more effectively.
Please share your favorite one in the comment box if you know any.